{"id":11616,"date":"2024-07-13T12:17:59","date_gmt":"2024-07-13T12:17:59","guid":{"rendered":"https:\/\/enfoquenoticioso.com\/tecnologia\/amazon-lanza-rufus-el-chatgpt-para-comprar-en-linea\/"},"modified":"2024-07-13T12:17:59","modified_gmt":"2024-07-13T12:17:59","slug":"amazon-lanza-rufus-el-chatgpt-para-comprar-en-linea","status":"publish","type":"post","link":"https:\/\/enfoquenoticioso.com\/?p=11616","title":{"rendered":"Amazon lanza Rufus, el ChatGPT para comprar en l\u00ednea"},"content":{"rendered":"<div>\n<p>A unos meses de su presentaci\u00f3n oficial,<strong> Amazon lanz\u00f3 Rufus, un chatbot con inteligencia artificial <\/strong>que promete ayudarte en tus compras. El asistente puede <strong>responder preguntas y ofrecer consejos antes de efectuar una compra<\/strong>. La tecnol\u00f3gica <a href=\"https:\/\/www.aboutamazon.com\/news\/retail\/amazon-rufus\" target=\"_blank\" rel=\"noopener\">menciona<\/a> que Rufus es como ese vendedor que te auxilia cuando acudes a una tienda, con la diferencia de que esta versi\u00f3n es impulsada por IA.<\/p>\n<p>El chatbot se encuentra<strong> integrado a la app de Amazon en dispositivos m\u00f3viles <\/strong>y podr\u00e1s invocarlo a trav\u00e9s de un acceso directo en el men\u00fa inferior. Al hacerlo, se abrir\u00e1 una ventana en la que podremos realizar una pregunta sobre el producto que visualizamos actualmente. De acuerdo con Amazon, <strong>Rufus puede responder dudas espec\u00edficas<\/strong>, por ejemplo, el material de fabricaci\u00f3n o si es f\u00e1cil de usar, as\u00ed como preguntas de seguimiento.<\/p>\n<p>Las respuestas de Rufus se basan en la informaci\u00f3n \u00fatil que se encuentra en los detalles de la lista de productos, las rese\u00f1as de los clientes y las preguntas y respuestas de la comunidad. El chatbot de <strong>Amazon busca optimizar el proceso de compra <\/strong>para que los usuarios no tengan que navegar entre las diversas secciones de cada producto. Si no quieres perder tiempo en revisar las rese\u00f1as, basta con preguntarle \u00ab\u00bfQu\u00e9 dicen los clientes&#8217;?\u00bb.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"439\" alt=\"Rufus, el ChatGPT de Amazon\" class=\"wp-image-1802638 perfmatters-lazy\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon-1500x844.jpg?resize=780%2C439&amp;quality=55&amp;strip=all&amp;ssl=1\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=1500%2C844&amp;quality=55&amp;strip=all&amp;ssl=1 1500w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=800%2C450&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=768%2C432&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=1536%2C865&amp;quality=55&amp;strip=all&amp;ssl=1 1536w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=1200%2C676&amp;quality=55&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=1024%2C576&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=1568%2C883&amp;quality=55&amp;strip=all&amp;ssl=1 1568w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=400%2C225&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?w=1851&amp;quality=55&amp;strip=all&amp;ssl=1 1851w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon-1500x844.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" data-sizes=\"(max-width: 780px) 100vw, 780px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"439\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon-1500x844.jpg?resize=780%2C439&amp;quality=55&amp;strip=all&amp;ssl=1\" alt=\"Rufus, el ChatGPT de Amazon\" class=\"wp-image-1802638\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=1500%2C844&amp;quality=55&amp;strip=all&amp;ssl=1 1500w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=800%2C450&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=768%2C432&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=1536%2C865&amp;quality=55&amp;strip=all&amp;ssl=1 1536w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=1200%2C676&amp;quality=55&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=1024%2C576&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=1568%2C883&amp;quality=55&amp;strip=all&amp;ssl=1 1568w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?resize=400%2C225&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon.jpg?w=1851&amp;quality=55&amp;strip=all&amp;ssl=1 1851w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-ia-amazon-1500x844.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" data-recalc-dims=\"1\"\/><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"384\" alt=\"Rufus, el ChatGPT de Amazon\" class=\"wp-image-1802635 perfmatters-lazy\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1-1500x738.jpg?resize=780%2C384&amp;quality=55&amp;strip=all&amp;ssl=1\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=1500%2C738&amp;quality=55&amp;strip=all&amp;ssl=1 1500w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=800%2C393&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=768%2C378&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=1536%2C755&amp;quality=55&amp;strip=all&amp;ssl=1 1536w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=1200%2C590&amp;quality=55&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=1024%2C504&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=1568%2C771&amp;quality=55&amp;strip=all&amp;ssl=1 1568w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=400%2C197&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?w=1584&amp;quality=55&amp;strip=all&amp;ssl=1 1584w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1-1500x738.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" data-sizes=\"(max-width: 780px) 100vw, 780px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"384\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1-1500x738.jpg?resize=780%2C384&amp;quality=55&amp;strip=all&amp;ssl=1\" alt=\"Rufus, el ChatGPT de Amazon\" class=\"wp-image-1802635\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=1500%2C738&amp;quality=55&amp;strip=all&amp;ssl=1 1500w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=800%2C393&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=768%2C378&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=1536%2C755&amp;quality=55&amp;strip=all&amp;ssl=1 1536w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=1200%2C590&amp;quality=55&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=1024%2C504&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=1568%2C771&amp;quality=55&amp;strip=all&amp;ssl=1 1568w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?resize=400%2C197&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1.jpg?w=1584&amp;quality=55&amp;strip=all&amp;ssl=1 1584w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-1-1500x738.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" data-recalc-dims=\"1\"\/><\/figure>\n<p>Si est\u00e1s buscando un producto para cubrir una necesidad espec\u00edfica, Rufus podr\u00eda ayudarte. Basta con escribir una pregunta en lenguaje natural mencionando lo que deseas hacer y<strong> la IA mostrar\u00e1 una serie de recomendaciones<\/strong>. Puedes optar por la frase \u00ab\u00bfCu\u00e1l es el mejor m\u00f3vil barato?\u00bb, o pedirle que haga una comparativa entre productos, por ejemplo, televisores OLED vs. QLED.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/enfoquenoticioso.com\/?p=11616\/#Con_Rufus_Amazon_quiere_usar_IA_para_potenciar_las_compras_en_linea\" >Con Rufus, Amazon quiere usar IA para potenciar las compras en l\u00ednea<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/enfoquenoticioso.com\/?p=11616\/#Tambien_en_Hipertextual\" >Tambi\u00e9n en Hipertextual:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-con-rufus-amazon-quiere-usar-ia-para-potenciar-las-compras-en-linea\"><span class=\"ez-toc-section\" id=\"Con_Rufus_Amazon_quiere_usar_IA_para_potenciar_las_compras_en_linea\"><\/span>Con Rufus, Amazon quiere usar IA para potenciar las compras en l\u00ednea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A diferencia de Google o Microsoft, <strong>Amazon no ha lanzado un competidor de ChatGPT para responder preguntas sobre cualquier tema<\/strong>. La empresa lleva meses experimentando con modelos enfocados a sus servicios, como<a href=\"https:\/\/hipertextual.com\/2023\/10\/amazon-permitira-usar-ia-generativa-para-anunciar-productos\" target=\"_blank\" rel=\"noopener\"> la IA generativa para mejorar im\u00e1genes de productos<\/a>. Si bien est\u00e1 por anunciar una nueva versi\u00f3n de Alexa, el enfoque actual se mantiene en sus productos.<\/p>\n<p>El caso de Rufus es interesante, puesto que <strong>propone un cambio radical a la forma en que compramos en Amazon.<\/strong> El chatbot responde preguntas, ofrece recomendaciones o realiza comparativas de productos. Los usuarios pueden ser tan detallados en el <em>prompt<\/em> como deseen, por ejemplo, \u00abRecomienda un guante de b\u00e9isbol c\u00f3modo para un principiante de 9 a\u00f1os\u00bb. Tambi\u00e9n permite ser m\u00e1s ambiguos y pedirle informaci\u00f3n sobre tendencias o los productos m\u00e1s nuevos.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"438\" alt=\"\" class=\"wp-image-1802637 perfmatters-lazy\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-kidsparty-gif-v01-2.gif?resize=780%2C438&amp;quality=55&amp;strip=all&amp;ssl=1\"\/><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"438\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-kidsparty-gif-v01-2.gif?resize=780%2C438&amp;quality=55&amp;strip=all&amp;ssl=1\" alt=\"\" class=\"wp-image-1802637\" data-recalc-dims=\"1\"\/><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"382\" alt=\"Rufus, el ChatGPT de Amazon\" class=\"wp-image-1802636 perfmatters-lazy\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2-1500x735.jpg?resize=780%2C382&amp;quality=55&amp;strip=all&amp;ssl=1\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?resize=1500%2C735&amp;quality=55&amp;strip=all&amp;ssl=1 1500w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?resize=800%2C392&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?resize=768%2C376&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?resize=1536%2C753&amp;quality=55&amp;strip=all&amp;ssl=1 1536w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?resize=1200%2C588&amp;quality=55&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?resize=1024%2C502&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?resize=400%2C196&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?w=1569&amp;quality=55&amp;strip=all&amp;ssl=1 1569w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2-1500x735.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" data-sizes=\"(max-width: 780px) 100vw, 780px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"382\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2-1500x735.jpg?resize=780%2C382&amp;quality=55&amp;strip=all&amp;ssl=1\" alt=\"Rufus, el ChatGPT de Amazon\" class=\"wp-image-1802636\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?resize=1500%2C735&amp;quality=55&amp;strip=all&amp;ssl=1 1500w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?resize=800%2C392&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?resize=768%2C376&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?resize=1536%2C753&amp;quality=55&amp;strip=all&amp;ssl=1 1536w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?resize=1200%2C588&amp;quality=55&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?resize=1024%2C502&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?resize=400%2C196&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2.jpg?w=1569&amp;quality=55&amp;strip=all&amp;ssl=1 1569w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/07\/rufus-amazon-2-1500x735.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" data-recalc-dims=\"1\"\/><\/figure>\n<p>Aunque la IA de Rufus se enfoca en el cat\u00e1logo, Amazon se\u00f1ala que<strong> el chatbot puede responder preguntas que no involucren una compra<\/strong>. Eso s\u00ed, las respuestas siempre arrojar\u00e1n productos relacionados, ya que<strong> el objetivo de la inteligencia artificial es que gastes dinero en la tienda<\/strong>. Para lo dem\u00e1s est\u00e1 ChatGPT, Gemini o Copilot.<\/p>\n<p>El despliegue de Rufus comenzar\u00e1 en Estados Unidos a trav\u00e9s de la app de Amazon. Para utilizarlo solo basta actualizarse a la \u00faltima versi\u00f3n y tocar el \u00edcono de burbujas ubicado en la esquina inferior derecha. Por ahora no existen detalles sobre un posible lanzamiento en Espa\u00f1a o Am\u00e9rica Latina.<\/p>\n<section id=\"block-25\" class=\"below-content widget widget_block\">\n<div class=\"wp-block-group is-style-default hiper-newsletter-box has-background\" style=\"background:linear-gradient(180deg,rgb(0,23,188) 28%,rgb(0,15,131) 100%);padding-top:15px;padding-right:15px;padding-bottom:15px;padding-left:15px\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-white-color has-text-color\">Recibe cada ma\u00f1ana nuestra <a rel=\"noreferrer noopener\" href=\"https:\/\/hipertextual.com\/newsletter\" target=\"_blank\">newsletter<\/a>. Una gu\u00eda para entender lo que importa en relaci\u00f3n con la tecnolog\u00eda, la ciencia y la cultura digital.<\/p>\n<div class=\"wp-block-jetpack-mailchimp\" data-blog-id=\"190110665\">\n<p>\nProcesando&#8230; <\/p>\n<p>\n\u00a1Listo! Ya est\u00e1s suscrito <\/p>\n<p>\nHubo un error, actualiza la p\u00e1gina e int\u00e9ntalo nuevamente <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"block-74\" class=\"below-content widget widget_block\">\n<\/section>\n<section id=\"block-71\" class=\"below-content widget widget_block\">\n<h4 class=\"wp-block-heading tambien-en-hipertextual\" id=\"h-tambien-en-hipertextual\" style=\"padding-top:0.8em;padding-right:0px;padding-bottom:0px;padding-left:0px\"><span class=\"ez-toc-section\" id=\"Tambien_en_Hipertextual\"><\/span>Tambi\u00e9n en Hipertextual:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/section>\n<section id=\"block-32\" class=\"below-content widget widget_block\">\n<nav class=\"jp-relatedposts-i2 jp-related-hipertextual wp-block-jetpack-related-posts has-normal-font-size\" style=\"padding-bottom:0px;padding-left:0px;padding-top:0px;padding-right:1.5em;\" data-layout=\"list\" aria-label=\"Entradas relacionadas\"\/><\/section>\n<\/p><\/div>\n<p><a href=\"https:\/\/hipertextual.com\/2024\/07\/amazon-lanza-rufus-chatgpt-para-comprar-en-linea\" class=\" target=\" title=\"Amazon lanza Rufus, el ChatGPT para comprar en l\u00ednea\" target=\"_blank\" rel=\"noopener\">Ver fuente<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A unos meses de su presentaci\u00f3n oficial, Amazon lanz\u00f3 Rufus, un chatbot con inteligencia artificial que promete ayudarte en tus compras. El asistente puede responder preguntas y ofrecer consejos antes de efectuar una compra. La tecnol\u00f3gica menciona que Rufus es como ese vendedor que te auxilia cuando acudes a una tienda, con la diferencia de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-11616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/posts\/11616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11616"}],"version-history":[{"count":0,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/posts\/11616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/media\/11617"}],"wp:attachment":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}