{"id":7214,"date":"2024-06-21T20:45:04","date_gmt":"2024-06-21T20:45:04","guid":{"rendered":"https:\/\/enfoquenoticioso.com\/tecnologia\/quien-es-byd-la-marca-de-coches-china-que-conquista-occidente\/"},"modified":"2024-06-21T20:45:04","modified_gmt":"2024-06-21T20:45:04","slug":"quien-es-byd-la-marca-de-coches-china-que-conquista-occidente","status":"publish","type":"post","link":"https:\/\/enfoquenoticioso.com\/?p=7214","title":{"rendered":"\u00bfQui\u00e9n es BYD? La marca de coches china que conquista occidente"},"content":{"rendered":"<div>\n<p>Seas o no un entendido en fabricantes de autom\u00f3viles, es probable que <strong>hayas o\u00eddo hablar alguna vez de BYD<\/strong>. Bien porque es una de las marcas insignia del <strong>sector automovil\u00edstico chino<\/strong> en Occidente o bien por la noticia que conoc\u00edamos al arrancar 2024: <strong>BYD<\/strong> hab\u00eda vendido <strong>m\u00e1s coches el\u00e9ctricos que Tesla<\/strong>, el referente mundial en ese segmento. Y si todav\u00eda no sab\u00edas nada de <strong>BYD<\/strong>, no te preocupes. Tarde o temprano leer\u00e1s o ver\u00e1s algo sobre este gigante chino. Especializado en <strong>autom\u00f3viles el\u00e9ctricos<\/strong> y que quiere vender sus modelos <strong>en todo el mundo<\/strong>.<\/p>\n<p>Al principio de 2024, Tesla anunciaba sus ventas del a\u00f1o anterior. Y los medios se hac\u00edan eco de que <strong>BYD<\/strong>, su competidor chino, hab\u00eda vendido m\u00e1s autom\u00f3viles el\u00e9ctricos en el <strong>cuarto trimestre de 2023<\/strong>. La cifra de Tesla era de 484.507 coches. Mientras que <strong>BYD<\/strong> alcanzaba los 526.409 veh\u00edculos el\u00e9ctricos. Cifras nada desde\u00f1ables para dos de las principales empresas que fabrican este segmento de autom\u00f3viles, en alza, y que se supone que deben sustituir al actual parque de coches de gasolina y di\u00e9sel. Lo que da <strong>m\u00e1s importancia al papel de BYD<\/strong> en el panorama mundial.<\/p>\n<p>Desde hace unos pocos a\u00f1os, los <strong>gigantes chinos del autom\u00f3vil<\/strong> han empezado a expandir sus negocios fuera de sus fronteras. Un surtido de marcas que podemos encontrar en distintos pa\u00edses y que, aunque todav\u00eda no est\u00e1n del todo asentadas, ya empiezan a dar que hablar. <strong>BYD<\/strong> es una de las m\u00e1s populares, dentro y fuera de los salones de automoci\u00f3n. Y aunque su presencia en Europa es cada vez mayor, <strong>todav\u00eda no es tan popular<\/strong> como otras marcas m\u00e1s asentadas. Ni siquiera en el segmento el\u00e9ctrico, donde todav\u00eda dominan <strong>Tesla<\/strong>, <strong>Volkswagen<\/strong>, <strong>Stellantis<\/strong>, <strong>Renault<\/strong> o <strong>Hyundai<\/strong>. Con todo, conviene saber qui\u00e9n es <strong>BYD<\/strong>, ya que es inevitable que su <strong>expansi\u00f3n europea<\/strong> sea muy visible en los pr\u00f3ximos a\u00f1os.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/enfoquenoticioso.com\/?p=7214\/#Quien_es_BYD\" >Qui\u00e9n es BYD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/enfoquenoticioso.com\/?p=7214\/#Mas_detalles_sobre_BYD\" >M\u00e1s detalles sobre BYD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/enfoquenoticioso.com\/?p=7214\/#Los_planes_de_BYD_en_Europa\" >Los planes de BYD en Europa<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/enfoquenoticioso.com\/?p=7214\/#Tambien_en_Hipertextual\" >Tambi\u00e9n en Hipertextual:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-quien-es-byd\"><span class=\"ez-toc-section\" id=\"Quien_es_BYD\"><\/span>Qui\u00e9n es BYD<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" alt=\"BYD es l\u00edder en veh\u00edculos el\u00e9ctricos en China\" class=\"wp-image-1754774 perfmatters-lazy\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=780%2C520&amp;quality=55&amp;strip=all&amp;ssl=1\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?w=2048&amp;quality=55&amp;strip=all&amp;ssl=1 2048w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=800%2C534&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=1500%2C1000&amp;quality=55&amp;strip=all&amp;ssl=1 1500w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=768%2C512&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=1536%2C1025&amp;quality=55&amp;strip=all&amp;ssl=1 1536w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=1200%2C800&amp;quality=55&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=740%2C494&amp;quality=55&amp;strip=all&amp;ssl=1 740w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=1024%2C683&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=1568%2C1046&amp;quality=55&amp;strip=all&amp;ssl=1 1568w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=400%2C267&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" data-sizes=\"(max-width: 780px) 100vw, 780px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=780%2C520&amp;quality=55&amp;strip=all&amp;ssl=1\" alt=\"BYD es l\u00edder en veh\u00edculos el\u00e9ctricos en China\" class=\"wp-image-1754774\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?w=2048&amp;quality=55&amp;strip=all&amp;ssl=1 2048w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=800%2C534&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=1500%2C1000&amp;quality=55&amp;strip=all&amp;ssl=1 1500w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=768%2C512&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=1536%2C1025&amp;quality=55&amp;strip=all&amp;ssl=1 1536w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=1200%2C800&amp;quality=55&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=740%2C494&amp;quality=55&amp;strip=all&amp;ssl=1 740w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=1024%2C683&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=1568%2C1046&amp;quality=55&amp;strip=all&amp;ssl=1 1568w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?resize=400%2C267&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2023\/09\/BYD.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" data-recalc-dims=\"1\"\/><\/figure>\n<p><strong>BYD<\/strong> es un <strong>conglomerado de empresas<\/strong> fundado en 1995 con sede en Shenzhen, China. Esta ciudad alberga tambi\u00e9n las sedes de <strong>Huawei<\/strong>, <strong>Tencent<\/strong> y <strong>DJI<\/strong>, entre otras. Su creador, <strong>Wang Chuanfu<\/strong>, es la novena persona m\u00e1s rica de su pa\u00eds. Su cara m\u00e1s visible para el gran p\u00fablico es la fabricaci\u00f3n de autom\u00f3viles el\u00e9ctricos, pero tambi\u00e9n fabrica autobuses, camiones, trenes, carretillas elevadoras, taxis y bater\u00edas. La divisi\u00f3n que m\u00e1s conocemos es <strong>BYD Auto<\/strong>, creada en 2003. Inicialmente, fabricaba pilas recargables.\u00a0<\/p>\n<p>Y para los m\u00e1s curiosos, <strong>BYD<\/strong> viene del nombre chino de la compa\u00f1\u00eda, <em>Biyadi<\/em>. Que, a su vez, viene del nombre que ten\u00eda originalmente, <em>Yadi Electronics<\/em>. Por la carretera de ese mismo nombre en la que ten\u00eda sede. A <em>Yadi<\/em> se le a\u00f1adi\u00f3 <em>Bi<\/em> para aparecer entre las primeras alfab\u00e9ticamente. Posteriormente, <strong>BYD<\/strong> incorpor\u00f3 el lema <em>Build Your Dreams<\/em>, que coincide con las iniciales que dan nombre a la compa\u00f1\u00eda.\u00a0<\/p>\n<p>Volviendo a <strong>BYD Auto<\/strong>, nacida en 2003, desde 2009 es la divisi\u00f3n m\u00e1s importante del conglomerado BYD, y como hemos visto antes, uno de los principales <strong>fabricantes de veh\u00edculos el\u00e9ctricos<\/strong>. Su primer modelo sali\u00f3 a la venta en 2008, el <strong>BYD F3DM<\/strong>. Era un h\u00edbrido enchufable. Y en 2009, lleg\u00f3 el <strong>BYD e6<\/strong>, su primer el\u00e9ctrico de bater\u00edas. Desde marzo de 2022, solamente fabrica el\u00e9ctricos. Y siguiendo la misma estrategia de otras empresas chinas, vende sus veh\u00edculos empleando distintas marcas. Adem\u00e1s de BYD, utiliza <strong>Denza <\/strong>(2010), <strong>Yangwang <\/strong>(2023) y <strong>Fangchengbao <\/strong>(2023). La primera, junto a <strong>Mercedes-Benz<\/strong>.\u00a0<\/p>\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-mas-detalles-sobre-byd\"><span class=\"ez-toc-section\" id=\"Mas_detalles_sobre_BYD\"><\/span>M\u00e1s detalles sobre BYD<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" alt=\"Sede de BYD en Shenzhen, China\" class=\"wp-image-1786136 perfmatters-lazy\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=780%2C520&amp;quality=55&amp;strip=all&amp;ssl=1\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?w=1920&amp;quality=55&amp;strip=all&amp;ssl=1 1920w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=800%2C533&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=1500%2C1000&amp;quality=55&amp;strip=all&amp;ssl=1 1500w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=768%2C512&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=1536%2C1024&amp;quality=55&amp;strip=all&amp;ssl=1 1536w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=1200%2C800&amp;quality=55&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=740%2C494&amp;quality=55&amp;strip=all&amp;ssl=1 740w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=1024%2C683&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=1568%2C1045&amp;quality=55&amp;strip=all&amp;ssl=1 1568w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=400%2C267&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" data-sizes=\"(max-width: 780px) 100vw, 780px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=780%2C520&amp;quality=55&amp;strip=all&amp;ssl=1\" alt=\"Sede de BYD en Shenzhen, China\" class=\"wp-image-1786136\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?w=1920&amp;quality=55&amp;strip=all&amp;ssl=1 1920w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=800%2C533&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=1500%2C1000&amp;quality=55&amp;strip=all&amp;ssl=1 1500w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=768%2C512&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=1536%2C1024&amp;quality=55&amp;strip=all&amp;ssl=1 1536w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=1200%2C800&amp;quality=55&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=740%2C494&amp;quality=55&amp;strip=all&amp;ssl=1 740w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=1024%2C683&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=1568%2C1045&amp;quality=55&amp;strip=all&amp;ssl=1 1568w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?resize=400%2C267&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/Sede-BYD-Shenzhen-China.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" data-recalc-dims=\"1\"\/><\/figure>\n<p>Adem\u00e1s de su peso en el mercado chino, siendo el <strong>principal fabricante de veh\u00edculos el\u00e9ctricos<\/strong> desde 2015, <strong>BYD<\/strong> tambi\u00e9n tiene presencia en Israel y Tailandia como n\u00famero uno en ventas de autom\u00f3viles el\u00e9ctricos. Con todo, exporta veh\u00edculos a Europa, Sudam\u00e9rica, el Sudeste asi\u00e1tico y Oriente Pr\u00f3ximo. Su asignatura pendiente es Estados Unidos. Si bien en febrero de este a\u00f1o anunci\u00f3 la <a href=\"https:\/\/hipertextual.com\/2024\/02\/byd-construira-fabrica-mexico-coches-electricos-competir-tesla\" target=\"_blank\" rel=\"noopener\">creaci\u00f3n de una f\u00e1brica en M\u00e9xico<\/a> para <strong>exportar sus autom\u00f3viles el\u00e9ctricos<\/strong> a pa\u00edses de Am\u00e9rica Latina y, en el futuro, a Estados Unidos.<\/p>\n<p>Por lo dem\u00e1s, sus modelos m\u00e1s populares son el <strong>BYD Qin<\/strong> y el <strong>BYD Song<\/strong>. El primero es un sed\u00e1n compacto. Y, el segundo, un SUV crossover compacto. Si bien, el a\u00f1o pasado, los modelos m\u00e1s vendidos fueron el <strong>ATTO 3<\/strong> (YuanPlus) y el <strong>Dolphin<\/strong>, seguidos del <strong>Song Plus<\/strong> y el <strong>Seal<\/strong>. Adem\u00e1s de fabricar sus propios autom\u00f3viles, desde 2020, tambi\u00e9n fabrica <strong>sus propias bater\u00edas LFP<\/strong> (de fosfato de hierro y litio), que instala en sus coches y que vende a otros fabricantes como <strong>Toyota<\/strong>. Incluso se lleg\u00f3 a rumorear que <a href=\"https:\/\/hipertextual.com\/2021\/08\/tesla-model-2-usaria-baterias-byd-blade\" target=\"_blank\" rel=\"noopener\">la propia Tesla empleaba<\/a> sus bater\u00edas.<\/p>\n<p>En 2023, el <strong>BYD<\/strong> m\u00e1s exitoso fuera de China fue el <strong>ATTO 3<\/strong>, con m\u00e1s de 100.000 unidades vendidas en todo el mundo, descontando China. All\u00ed se conoce como <strong>BYD Yuan Plus<\/strong>. Le sigue el <strong>Dolphin<\/strong> con casi 75.000 ventas fuera de China, el <strong>Song Plus<\/strong>, con m\u00e1s de 28.000 unidades vendidas, y el <strong>Seal<\/strong>, con m\u00e1s de 23.000 ventas mundiales sin contar China.<\/p>\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-los-planes-de-byd-en-europa\"><span class=\"ez-toc-section\" id=\"Los_planes_de_BYD_en_Europa\"><\/span>Los planes de BYD en Europa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" alt=\"Interior del BYD Dolphin\" class=\"wp-image-1786137 perfmatters-lazy\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=780%2C520&amp;quality=55&amp;strip=all&amp;ssl=1\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?w=1920&amp;quality=55&amp;strip=all&amp;ssl=1 1920w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=800%2C533&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=1500%2C1000&amp;quality=55&amp;strip=all&amp;ssl=1 1500w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=768%2C512&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=1536%2C1024&amp;quality=55&amp;strip=all&amp;ssl=1 1536w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=1200%2C800&amp;quality=55&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=740%2C494&amp;quality=55&amp;strip=all&amp;ssl=1 740w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=1024%2C683&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=1568%2C1045&amp;quality=55&amp;strip=all&amp;ssl=1 1568w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=400%2C267&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" data-sizes=\"(max-width: 780px) 100vw, 780px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=780%2C520&amp;quality=55&amp;strip=all&amp;ssl=1\" alt=\"Interior del BYD Dolphin\" class=\"wp-image-1786137\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?w=1920&amp;quality=55&amp;strip=all&amp;ssl=1 1920w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=800%2C533&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=1500%2C1000&amp;quality=55&amp;strip=all&amp;ssl=1 1500w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=768%2C512&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=1536%2C1024&amp;quality=55&amp;strip=all&amp;ssl=1 1536w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=1200%2C800&amp;quality=55&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=740%2C494&amp;quality=55&amp;strip=all&amp;ssl=1 740w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=1024%2C683&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=1568%2C1045&amp;quality=55&amp;strip=all&amp;ssl=1 1568w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?resize=400%2C267&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/04\/BYD-Dolphin-Interior.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" data-recalc-dims=\"1\"\/><\/figure>\n<p>BYD dio sus primeros pasos en el <strong>mercado europeo en 2021<\/strong>, cuando empez\u00f3 a vender sus primeros autom\u00f3viles en Noruega.\u00a0 En la actualidad, tiene un 1,1% del mercado europeo de autom\u00f3viles el\u00e9ctricos. Y su objetivo es alcanzar el 5% en un futuro cercano. Para ello contar\u00e1 con la ayuda de su nueva <strong>f\u00e1brica en Hungr\u00eda<\/strong>, que deber\u00eda empezar a funcionar antes de 2026. Su capacidad de producci\u00f3n ser\u00e1 de 150.000 veh\u00edculos al a\u00f1o. Con la posibilidad de doblar esa capacidad en momentos puntuales.<\/p>\n<aside class=\"scaip scaip-2    \">\n<aside id=\"newspack-ads-widget-53\" class=\"widget_newspack-ads-widget clearfix\"\/>\n<aside id=\"block-134\" class=\"widget_block clearfix\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<\/aside>\n<aside id=\"block-132\" class=\"widget_block clearfix\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<a href=\"https:\/\/www.youtube.com\/watch?v=videoseries\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=videoseries<\/a><noscript><a href=\"https:\/\/www.youtube.com\/watch?v=videoseries\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=videoseries<\/a><\/noscript>\n<\/p>\n<\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<\/div>\n<\/div>\n<\/aside>\n<\/aside>\n<p>El a\u00f1o pasado, las ventas de <strong>BYD<\/strong> fueron algo limitadas. Su <a href=\"https:\/\/www.byd.com\/es-es\" target=\"_blank\" rel=\"noopener\">modelo<\/a> m\u00e1s exitoso, el <strong>BYD ATTO 3<\/strong>, vendi\u00f3 12.363 unidades. Frente a las 100.000 unidades vendidas en todo el mundo sin contar China. Seguido del <strong>BYD Dolphin<\/strong>, con 1.079, el <strong>BYD Tang<\/strong> con 1.055, el <strong>Han<\/strong> con 849 y el <strong>Seal<\/strong> con 284. Para comparar, en enero de este a\u00f1o, <strong>Grupo Volkswagen<\/strong> casi llega a 260.000 unidades, mientras que <strong>Stellantis<\/strong> super\u00f3 las 183.000 unidades y <strong>Renault<\/strong> casi alcanza la cifra de 93.000 unidades vendidas.<\/p>\n<section id=\"block-25\" class=\"below-content widget widget_block\">\n<div class=\"wp-block-group is-style-default hiper-newsletter-box has-background\" style=\"background:linear-gradient(180deg,rgb(0,23,188) 28%,rgb(0,15,131) 100%);padding-top:15px;padding-right:15px;padding-bottom:15px;padding-left:15px\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-white-color has-text-color\">Recibe cada ma\u00f1ana nuestra <a rel=\"noreferrer noopener\" href=\"https:\/\/hipertextual.com\/newsletter\" target=\"_blank\">newsletter<\/a>. Una gu\u00eda para entender lo que importa en relaci\u00f3n con la tecnolog\u00eda, la ciencia y la cultura digital.<\/p>\n<div class=\"wp-block-jetpack-mailchimp\" data-blog-id=\"190110665\">\n<p>\nProcesando&#8230; <\/p>\n<p>\n\u00a1Listo! Ya est\u00e1s suscrito <\/p>\n<p>\nHubo un error, actualiza la p\u00e1gina e int\u00e9ntalo nuevamente <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"block-74\" class=\"below-content widget widget_block\">\n<\/section>\n<section id=\"block-71\" class=\"below-content widget widget_block\">\n<h4 class=\"wp-block-heading tambien-en-hipertextual\" id=\"h-tambien-en-hipertextual\" style=\"padding-top:0.8em;padding-right:0px;padding-bottom:0px;padding-left:0px\"><span class=\"ez-toc-section\" id=\"Tambien_en_Hipertextual\"><\/span>Tambi\u00e9n en Hipertextual:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/section>\n<section id=\"block-32\" class=\"below-content widget widget_block\">\n<nav class=\"jp-relatedposts-i2 jp-related-hipertextual wp-block-jetpack-related-posts has-normal-font-size\" style=\"padding-bottom:0px;padding-left:0px;padding-top:0px;padding-right:1.5em;\" data-layout=\"list\" aria-label=\"Entradas relacionadas\"\/><\/section>\n<\/p><\/div>\n<p><a href=\"https:\/\/hipertextual.com\/2024\/06\/quien-es-byd\" class=\" target=\" title=\"\u00bfQui\u00e9n es BYD? La marca de coches china que conquista occidente\" target=\"_blank\" rel=\"noopener\">Ver fuente<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seas o no un entendido en fabricantes de autom\u00f3viles, es probable que hayas o\u00eddo hablar alguna vez de BYD. Bien porque es una de las marcas insignia del sector automovil\u00edstico chino en Occidente o bien por la noticia que conoc\u00edamos al arrancar 2024: BYD hab\u00eda vendido m\u00e1s coches el\u00e9ctricos que Tesla, el referente mundial en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-7214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/posts\/7214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7214"}],"version-history":[{"count":0,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/posts\/7214\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/media\/7215"}],"wp:attachment":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}