{"id":7238,"date":"2024-06-22T00:32:19","date_gmt":"2024-06-22T00:32:19","guid":{"rendered":"https:\/\/enfoquenoticioso.com\/tecnologia\/la-iconica-referencia-a-apple-el-macintosh-y-1984\/"},"modified":"2024-06-22T00:32:19","modified_gmt":"2024-06-22T00:32:19","slug":"la-iconica-referencia-a-apple-el-macintosh-y-1984","status":"publish","type":"post","link":"https:\/\/enfoquenoticioso.com\/?p=7238","title":{"rendered":"la ic\u00f3nica referencia a Apple, el Macintosh y 1984"},"content":{"rendered":"<div>\n<p>En <em><a href=\"https:\/\/hipertextual.com\/2024\/06\/del-reves-2-inside-out-2-critica-secuela-mas-madura\" target=\"_blank\" rel=\"noopener\">Del Rev\u00e9s 2 (Inside Out 2)<\/a><\/em>, hay de todo y para todos los gustos. <a href=\"https:\/\/hipertextual.com\/2024\/06\/del-reves-2-referencias\" target=\"_blank\" rel=\"noopener\">Desde gui\u00f1os cari\u00f1osos<\/a> al universo Toy Story a, incluso, la silueta de Mickey en su divertida secuencia de cr\u00e9ditos finales. La pel\u00edcula rinde tributo en varias ocasiones a Disney, otras cintas populares y a la cultura pop a trav\u00e9s de im\u00e1genes, juegos de palabras y recreaciones de secuencias conocidas. Una pr\u00e1ctica que ya es h\u00e1bito en todas las obras de Pixar.<\/p>\n<p>Pero pocas son tan emblem\u00e1ticas\u200a\u2014\u200ae incluso, perturbadoras\u200a\u2014\u200acomo el gui\u00f1o que <em><a href=\"https:\/\/hipertextual.com\/2024\/06\/5-cosas-que-del-reves-2-inside-out-2-mejora-de-la-primera\" target=\"_blank\" rel=\"noopener\">Del Rev\u00e9s 2 (Inside Out 2)<\/a><\/em> dedica a un anuncio ic\u00f3nico. Mucho m\u00e1s, al hacerlo, de forma directa y sin disimular un \u00e1pice el material de origen del que proviene. <strong>Nos referimos a la secuencia que homenaje al anuncio 1984 de Apple<\/strong>. La pieza publicitaria, que se convirti\u00f3 en parte de la historia de los grandes medios, ha sido usada como fuente para narrar uno de los momentos m\u00e1s siniestros de <em>Del Rev\u00e9s 2 (Inside Out 2).<\/em><\/p>\n<p>La corta parodia, que sorprende por ser radicalmente fiel a la publicidad que rinde tributo, muestra a la nueva emoci\u00f3n Ansiedad y su ej\u00e9rcito de planificaci\u00f3n. Mientras la f\u00e1brica de p\u00e1nico trabaja a su m\u00e1xima potencia, la cinta muestra una imagen que se hace cada vez m\u00e1s siniestra. En ella puede verse a la cara gigante de Ansiedad, que mira a los trabajadores abatidos y aterrorizados mientras intentan cumplir sus \u00f3rdenes. Al final, un objeto destruye la pantalla y rompe la din\u00e1mica. El gui\u00f1o es pr\u00e1cticamente id\u00e9ntico a la parte m\u00e1s conocida de la pieza publicitaria que, en la d\u00e9cada de 1980, <strong><a href=\"https:\/\/hipertextual.com\/2020\/11\/1984-mitico-anuncio-apple-dirigido-ridley-scott\" target=\"_blank\" rel=\"noopener\">dirigi\u00f3 uno de los m\u00e1s c\u00e9lebres directores actuales: Ridley Scott.<\/a><\/strong><\/p>\n<div class=\"wp-block-group is-style-default has-primary-color has-text-color has-background\" style=\"background-color:#007e941c\">\n<div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"354\" alt=\"\" class=\"wp-image-1785767 perfmatters-lazy\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/03\/new-disney-icon-splash-screen-v0-v5hjilcy4qpc1.jpeg?resize=377%2C354&amp;quality=55&amp;strip=all&amp;ssl=1\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/03\/new-disney-icon-splash-screen-v0-v5hjilcy4qpc1.jpeg?w=377&amp;quality=55&amp;strip=all&amp;ssl=1 377w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/03\/new-disney-icon-splash-screen-v0-v5hjilcy4qpc1.jpeg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/03\/new-disney-icon-splash-screen-v0-v5hjilcy4qpc1.jpeg?w=400&amp;quality=55&amp;strip=all&amp;ssl=1 400w\" data-sizes=\"(max-width: 377px) 100vw, 377px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"354\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/03\/new-disney-icon-splash-screen-v0-v5hjilcy4qpc1.jpeg?resize=377%2C354&amp;quality=55&amp;strip=all&amp;ssl=1\" alt=\"\" class=\"wp-image-1785767\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/03\/new-disney-icon-splash-screen-v0-v5hjilcy4qpc1.jpeg?w=377&amp;quality=55&amp;strip=all&amp;ssl=1 377w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/03\/new-disney-icon-splash-screen-v0-v5hjilcy4qpc1.jpeg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/03\/new-disney-icon-splash-screen-v0-v5hjilcy4qpc1.jpeg?w=400&amp;quality=55&amp;strip=all&amp;ssl=1 400w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" data-recalc-dims=\"1\"\/><\/figure>\n<\/div>\n<\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"has-text-align-center\" style=\"font-size:17px\">Date de <strong>alta en <a href=\"https:\/\/disneyplus.bn5x.net\/DV0Mzo\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Disney Plus<\/a><\/strong> ahora y <strong>ahorra gracias a la suscripci\u00f3n anual<\/strong>, con la que podr\u00e1s disfrutar de todo su cat\u00e1logo de series y pel\u00edculas. <strong>Acceso a los \u00faltimos estrenos<\/strong>, al cat\u00e1logo de <strong><a href=\"https:\/\/geni.us\/starpluslatam\" rel=\"noreferrer noopener sponsored nofollow\" target=\"_blank\">Star<\/a><\/strong> y a los mejores documentales de National Geographic.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/enfoquenoticioso.com\/?p=7238\/#Un_guino_mas_adulto_de_lo_que_parece\" >Un gui\u00f1o m\u00e1s adulto de lo que parece<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/enfoquenoticioso.com\/?p=7238\/#Un_anuncio_emblematico_en_%E2%80%98Del_Reves_2_Inside_Out_2\" >Un anuncio emblem\u00e1tico en \u2018Del Rev\u00e9s 2 (Inside Out 2)\u2019<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/enfoquenoticioso.com\/?p=7238\/#Tambien_en_Hipertextual\" >Tambi\u00e9n en Hipertextual:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-un-guino-mas-adulto-de-lo-que-nbsp-parece-nbsp\"><span class=\"ez-toc-section\" id=\"Un_guino_mas_adulto_de_lo_que_parece\"><\/span>Un gui\u00f1o m\u00e1s adulto de lo que parece <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aunque la imagen de <em>Del Rev\u00e9s 2 (Inside Out 2) <\/em>pueda resultar graciosa \u200a\u2014que lo es, sin duda\u2014,\u200atambi\u00e9n conduce a uno de los momentos m\u00e1s c\u00e9lebres de la cultura pop del siglo pasado. Se trata del momento en el que, el por entonces muy joven director <a href=\"https:\/\/hipertextual.com\/2022\/01\/ridley-scott-habla-sobre-su-primera-reaccion-al-leer-el-guion-de-1984-el-mitico-anuncio-de-apple\" target=\"_blank\" rel=\"noopener\">Ridley Scott<\/a>, convirti\u00f3 un anuncio de Apple, dise\u00f1ado para presentar el primer <em>Macintosh<\/em>, en un suceso simb\u00f3lico. Todo, al tomar la premisa de la terror\u00edfica novela dist\u00f3pica <em>1984<\/em> de George Orwell y <strong>convertirla en una forma de analizar el impacto de la inform\u00e1tica en el mundo contempor\u00e1neo.<\/strong><\/p>\n<figure class=\"wp-block-gallery alignwide has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"439\" data-id=\"1799085\" alt=\"\" class=\"wp-image-1799085 perfmatters-lazy\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?resize=780%2C439&amp;quality=55&amp;strip=all&amp;ssl=1\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?w=1280&amp;quality=55&amp;strip=all&amp;ssl=1 1280w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?resize=800%2C450&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?resize=768%2C432&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?resize=1200%2C675&amp;quality=55&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?resize=1024%2C576&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?resize=400%2C225&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" data-sizes=\"(max-width: 780px) 100vw, 780px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"439\" data-id=\"1799085\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?resize=780%2C439&amp;quality=55&amp;strip=all&amp;ssl=1\" alt=\"\" class=\"wp-image-1799085\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?w=1280&amp;quality=55&amp;strip=all&amp;ssl=1 1280w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?resize=800%2C450&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?resize=768%2C432&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?resize=1200%2C675&amp;quality=55&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?resize=1024%2C576&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?resize=400%2C225&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/Ridley-Scott-2309.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" data-recalc-dims=\"1\"\/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" data-id=\"1799081\" alt=\"\" class=\"wp-image-1799081 perfmatters-lazy\" data-recalc-dims=\"1\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?resize=780%2C520&amp;quality=55&amp;strip=all&amp;ssl=1\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?w=1131&amp;quality=55&amp;strip=all&amp;ssl=1 1131w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?resize=800%2C533&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?resize=768%2C512&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?resize=740%2C494&amp;quality=55&amp;strip=all&amp;ssl=1 740w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?resize=1024%2C683&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?resize=400%2C267&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" data-sizes=\"(max-width: 780px) 100vw, 780px\"\/><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" data-id=\"1799081\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?resize=780%2C520&amp;quality=55&amp;strip=all&amp;ssl=1\" alt=\"\" class=\"wp-image-1799081\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?w=1131&amp;quality=55&amp;strip=all&amp;ssl=1 1131w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?resize=800%2C533&amp;quality=55&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?resize=768%2C512&amp;quality=55&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?resize=740%2C494&amp;quality=55&amp;strip=all&amp;ssl=1 740w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?resize=1024%2C683&amp;quality=55&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?resize=400%2C267&amp;quality=55&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2024\/06\/FortPillowTownhastransformedintoabattlegroundbyAnxiety.jpg?w=370&amp;quality=55&amp;strip=all&amp;ssl=1 370w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" data-recalc-dims=\"1\"\/><\/figure>\n<\/figure>\n<p>El propio Jobs habl\u00f3 p\u00fablicamente sobre c\u00f3mo IBM \u2014el rival m\u00e1s cercano de su empresa en aquel entonces\u200a\u2014\u200alo \u201cquer\u00eda todo\u201d. Lo que equival\u00eda a un control sobre los medios inform\u00e1ticos y sus consecuencias. Tambi\u00e9n mencion\u00f3 al libro de Orwell y se pregunt\u00f3 en voz alta si el autor ten\u00eda raz\u00f3n sobre lo planteado en \u00e9l. A saber, <strong>la forma en que un ente de poder\u200a\u2014\u200aya fuero civil o gubernamental\u200a\u2014\u200apudiera tener acceso al dominio de la industria de ordenadores.\u00a0<\/strong><\/p>\n<p>El anuncio referenciado en <em>Del Rev\u00e9s 2 (Inside Out 2)<\/em> lleg\u00f3 al p\u00fablico el 31 de diciembre de 1983, aunque solo se emiti\u00f3 una vez en <em>KMVT<\/em> de Twin Falls, Idaho, para poder participar en los premios publicitarios <em><a href=\"https:\/\/www.nytimes.com\/1984\/05\/24\/business\/advertising-ally-gargano-prevails-at-clio-awards-again.html\" target=\"_blank\" rel=\"noopener\">Clio<\/a><\/em>. Sin embargo, el verdadero impacto del anuncio ser\u00eda cuando su segunda emisi\u00f3n, esta vez nacional. El 22 de enero de 1984, <strong>durante un descanso en el tercer tiempo de la transmisi\u00f3n del Super Bowl XVIII por CBS, el comercial 1984 hizo historia.\u00a0<\/strong><\/p>\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"perfmatters-lazy-youtube\" data-src=\"https:\/\/www.youtube.com\/embed\/ErwS24cBZPc\" data-id=\"ErwS24cBZPc\" data-query=\"feature=oembed\" onclick=\"perfmattersLazyLoadYouTube(this);\">\n<div><img loading=\"lazy\" decoding=\"async\" alt=\"YouTube video\" width=\"480\" height=\"360\" data-pin-nopin=\"true\" nopin=\"nopin\" class=\"perfmatters-lazy\" src=\"https:\/\/i.ytimg.com\/vi\/ErwS24cBZPc\/hqdefault.jpg\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ytimg.com\/vi\/ErwS24cBZPc\/hqdefault.jpg\" alt=\"YouTube video\" width=\"480\" height=\"360\" data-pin-nopin=\"true\" nopin=\"nopin\"\/><\/div>\n<\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"4K Restoration: 1984 Super Bowl APPLE MACINTOSH Ad by Ridley Scott\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ErwS24cBZPc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-un-anuncio-emblematico-en-del-reves-2-inside-out-nbsp-2\"><span class=\"ez-toc-section\" id=\"Un_anuncio_emblematico_en_%E2%80%98Del_Reves_2_Inside_Out_2\"><\/span>Un anuncio emblem\u00e1tico en \u2018Del Rev\u00e9s 2 (Inside Out 2)\u2019<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Transmitido solo dos d\u00edas antes que el Macintosh viera la luz, el comercial se convirti\u00f3 no solo en una forma de demostrar la fortaleza de un producto que har\u00eda historia. Tambi\u00e9n se trat\u00f3 de apuntalar el poder de una marca. De hecho, se considera que Apple reinvent\u00f3 su personalidad corporativa gracias a <em>1984<\/em> y,<strong> en especial, a su perdurable importancia posterior.\u00a0<\/strong><\/p>\n<p>Evocando algunas escenas de la cinta <em>Metr\u00f3polis<\/em> (1927) de Fritz Lang, la producci\u00f3n tom\u00f3 la imagen de la atleta brit\u00e1nica Anya Major como el emblema de la rebeld\u00eda de Apple. Eso, en medio de una serie de escenas dist\u00f3picas que muestran un futuro gris y alienado. En especial, empleados con piel gris, cabezas clavas y vestidos con uniformes sin color.<strong> Todos trabajan de manera angustiada y cabizbajos, mientras se escucha la voz del Gran Hermano<\/strong>, que en el caso de <em>Del Rev\u00e9s 2 (Inside Out 2)<\/em> representa Ansiedad.<\/p>\n<p>Es entonces cuando la figura encarnada por Anya Major hace su aparici\u00f3n. Eso, ataviada con zapatos y pantalones de deporte rojos, una camiseta rotulada con un ordenador y un martillo en la mano. <\/p>\n<p>En medio de una escena ralentizada, arroja el objeto que sostiene. Posteriormente, la pantalla estalla, como un s\u00edmbolo de libertad que <strong>sigue sorprendiendo. Uno al que <em>Del Rev\u00e9s 2 (Inside Out 2)<\/em>, rinde tributo con su precisa referencia.<\/strong><\/p>\n<aside class=\"scaip scaip-2    \">\n<aside id=\"newspack-ads-widget-53\" class=\"widget_newspack-ads-widget clearfix\"\/>\n<aside id=\"block-134\" class=\"widget_block clearfix\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<\/aside>\n<aside id=\"block-132\" class=\"widget_block clearfix\">\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p>\n<a href=\"https:\/\/www.youtube.com\/watch?v=videoseries\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=videoseries<\/a><noscript><a href=\"https:\/\/www.youtube.com\/watch?v=videoseries\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=videoseries<\/a><\/noscript>\n<\/p>\n<\/figure>\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n<\/div>\n<\/div>\n<\/aside>\n<\/aside>\n<section id=\"block-25\" class=\"below-content widget widget_block\">\n<div class=\"wp-block-group is-style-default hiper-newsletter-box has-background\" style=\"background:linear-gradient(180deg,rgb(0,23,188) 28%,rgb(0,15,131) 100%);padding-top:15px;padding-right:15px;padding-bottom:15px;padding-left:15px\">\n<div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-white-color has-text-color\">Recibe cada ma\u00f1ana nuestra <a rel=\"noreferrer noopener\" href=\"https:\/\/hipertextual.com\/newsletter\" target=\"_blank\">newsletter<\/a>. Una gu\u00eda para entender lo que importa en relaci\u00f3n con la tecnolog\u00eda, la ciencia y la cultura digital.<\/p>\n<div class=\"wp-block-jetpack-mailchimp\" data-blog-id=\"190110665\">\n<p>\nProcesando&#8230; <\/p>\n<p>\n\u00a1Listo! Ya est\u00e1s suscrito <\/p>\n<p>\nHubo un error, actualiza la p\u00e1gina e int\u00e9ntalo nuevamente <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"block-74\" class=\"below-content widget widget_block\">\n<\/section>\n<section id=\"block-71\" class=\"below-content widget widget_block\">\n<h4 class=\"wp-block-heading tambien-en-hipertextual\" id=\"h-tambien-en-hipertextual\" style=\"padding-top:0.8em;padding-right:0px;padding-bottom:0px;padding-left:0px\"><span class=\"ez-toc-section\" id=\"Tambien_en_Hipertextual\"><\/span>Tambi\u00e9n en Hipertextual:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/section>\n<section id=\"block-32\" class=\"below-content widget widget_block\">\n<nav class=\"jp-relatedposts-i2 jp-related-hipertextual wp-block-jetpack-related-posts has-normal-font-size\" style=\"padding-bottom:0px;padding-left:0px;padding-top:0px;padding-right:1.5em;\" data-layout=\"list\" aria-label=\"Entradas relacionadas\"\/><\/section>\n<\/p><\/div>\n<p><a href=\"https:\/\/hipertextual.com\/2024\/06\/inside-out-2-del-reves-2-la-iconica-referencia-a-apple-el-mac-y-1984\" class=\" target=\" title=\"la ic\u00f3nica referencia a Apple, el Macintosh y 1984\" target=\"_blank\" rel=\"noopener\">Ver fuente<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Del Rev\u00e9s 2 (Inside Out 2), hay de todo y para todos los gustos. Desde gui\u00f1os cari\u00f1osos al universo Toy Story a, incluso, la silueta de Mickey en su divertida secuencia de cr\u00e9ditos finales. La pel\u00edcula rinde tributo en varias ocasiones a Disney, otras cintas populares y a la cultura pop a trav\u00e9s de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6788,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-7238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/posts\/7238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7238"}],"version-history":[{"count":0,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/posts\/7238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/media\/6788"}],"wp:attachment":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}