{"id":75324,"date":"2025-06-25T12:24:58","date_gmt":"2025-06-25T12:24:58","guid":{"rendered":"https:\/\/enfoquenoticioso.com\/?p=75324"},"modified":"2025-06-25T12:24:58","modified_gmt":"2025-06-25T12:24:58","slug":"apple-mete-anuncios-en-el-iphone-y-enfurece-a-sus-usuarios","status":"publish","type":"post","link":"https:\/\/enfoquenoticioso.com\/?p=75324","title":{"rendered":"Apple mete anuncios en el iPhone y enfurece a sus usuarios"},"content":{"rendered":"<div>\n<p>Una de las caracter\u00edsticas que distingue a Apple de sus competidores es su enfoque en la privacidad del usuario. Mientras empresas como Google o Meta venden tus datos para saturarte de publicidad dirigidos, los de Cupertino han tomado un camino distinto. Es por ello que muchos se sorprendieron al ver que <strong>Apple meti\u00f3 un anuncio no deseado en el iPhone<\/strong>.<\/p>\n<p>Seg\u00fan <em><a href=\"https:\/\/techcrunch.com\/2025\/06\/24\/iphone-customers-upset-by-apple-wallet-ad-pushing-f1-movie\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a><\/em>, Apple ha desplegado un anuncio Apple Pay. Cientos de usuarios recibieron <strong>una notificaci\u00f3n de Apple Wallet que promueve <a href=\"https:\/\/hipertextual.com\/2025\/04\/f1-con-brad-pitt-revela-sus-10-minutos-iniciales-en-la-cinemacon\" target=\"_blank\" rel=\"noopener\">la pel\u00edcula <em>F1<\/em> de Brad Pitt<\/a>.<\/strong> El mensaje en la aplicaci\u00f3n del iPhone ofrece un descuento en la compra de boletos para el cine, algo que los usuarios califican como una jugada desagradable.<\/p>\n<p>El sentimiento es generalizado:<a href=\"https:\/\/www.reddit.com\/r\/AppleWallet\/comments\/1ljbjrs\/how_do_i_turn_this_off\/\" target=\"_blank\" rel=\"noopener\"> la mayor\u00eda se\u00f1ala <\/a>que <strong>no pagaron una fortuna por el iPhone solo para encontrarse con esta clase de anuncios<\/strong>. Algunos van m\u00e1s all\u00e1 y califican la publicidad de <em>F1<\/em> al mismo nivel que <em>Songs of Innocence<\/em>, <a href=\"https:\/\/hipertextual.com\/2022\/10\/historia-apple-album-u2-itunes\" target=\"_blank\" rel=\"noopener\">el \u00e1lbum de U2 que Apple insert\u00f3 en la biblioteca de iTunes de todos los usuarios hace m\u00e1s de una d\u00e9cada<\/a>. En ambos casos, la acci\u00f3n es vista como <strong>una intromisi\u00f3n publicitaria<\/strong> que pasa por encima de los derechos de las personas.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" width=\"1170\" height=\"717\" alt=\"Anuncio de F1 que Apple meti\u00f3 en la Apple Pay para iPhone\" class=\"wp-image-1849395 perfmatters-lazy\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?resize=1170%2C717&amp;quality=70&amp;strip=all&amp;ssl=1\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?w=1170&amp;quality=70&amp;strip=all&amp;ssl=1 1170w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?resize=800%2C490&amp;quality=70&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?resize=768%2C471&amp;quality=70&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?resize=1024%2C628&amp;quality=70&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?resize=780%2C478&amp;quality=70&amp;strip=all&amp;ssl=1 780w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?resize=400%2C245&amp;quality=70&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?w=370&amp;quality=70&amp;strip=all&amp;ssl=1 370w\" data-sizes=\"(max-width: 1170px) 100vw, 1170px\"\/><img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" width=\"1170\" height=\"717\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?resize=1170%2C717&amp;quality=70&amp;strip=all&amp;ssl=1\" alt=\"Anuncio de F1 que Apple meti\u00f3 en la Apple Pay para iPhone\" class=\"wp-image-1849395\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?w=1170&amp;quality=70&amp;strip=all&amp;ssl=1 1170w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?resize=800%2C490&amp;quality=70&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?resize=768%2C471&amp;quality=70&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?resize=1024%2C628&amp;quality=70&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?resize=780%2C478&amp;quality=70&amp;strip=all&amp;ssl=1 780w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?resize=400%2C245&amp;quality=70&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-anuncio-wallet.jpg?w=370&amp;quality=70&amp;strip=all&amp;ssl=1 370w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\"\/><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenido<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Alternar tabla de contenidos\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/enfoquenoticioso.com\/?p=75324\/#Apple_podria_meter_mas_anuncios_en_el_iPhone_en_un_futuro\" >Apple podr\u00eda meter m\u00e1s anuncios en el iPhone en un futuro<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-apple-podria-meter-mas-anuncios-en-el-iphone-en-un-futuro\"><span class=\"ez-toc-section\" id=\"Apple_podria_meter_mas_anuncios_en_el_iPhone_en_un_futuro\"><\/span>Apple podr\u00eda meter m\u00e1s anuncios en el iPhone en un futuro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u00e1s all\u00e1 de la pol\u00e9mica, el anuncio de la pel\u00edcula de <em>F1<\/em> en Apple Pay<strong> abre una caja de Pandora que tendr\u00e1 repercusiones en un futuro<\/strong>. Aunque <a href=\"https:\/\/hipertextual.com\/2025\/06\/ios-26-oficial-principales-novedades\" target=\"_blank\" rel=\"noopener\">iOS 26 ofrecer\u00e1 una opci\u00f3n para deshabilitar esta clase de ofertas en Apple Wallet<\/a>, las versiones anteriores del sistema operativo no tienen esta funci\u00f3n. Esto significa que no hay modo de librar los anuncios, al menos hasta que Apple lance una actualizaci\u00f3n.<\/p>\n<p>Apple, al igual que muchas empresas tecnol\u00f3gicas, est\u00e1 buscando <strong>alternativas para incrementar los ingresos<\/strong>. Los tiempos en que los ingresos de Cupertino eran noticia de 8 columnas quedaron atr\u00e1s. La empresa <a href=\"https:\/\/hipertextual.com\/2023\/08\/apple-resultados-q3-2023\" target=\"_blank\" rel=\"noopener\">ha sufrido una ca\u00edda en ventas<\/a> <a href=\"https:\/\/hipertextual.com\/2024\/10\/resultados-apple-q4-2024-ventas-iphone-16-ingresos\" target=\"_blank\" rel=\"noopener\">desde hace varios trimestres<\/a>, la cual coincide con la situaci\u00f3n econ\u00f3mica que se vive en todo el mundo.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" width=\"1500\" height=\"1125\" alt=\"C\u00f3mo desactivar los anuncios de Apple Pay en iOS 26\" class=\"wp-image-1849396 perfmatters-lazy\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads-1500x1125.jpg?resize=1500%2C1125&amp;quality=70&amp;strip=all&amp;ssl=1\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=1500%2C1125&amp;quality=70&amp;strip=all&amp;ssl=1 1500w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=800%2C600&amp;quality=70&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=768%2C576&amp;quality=70&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=1536%2C1152&amp;quality=70&amp;strip=all&amp;ssl=1 1536w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=1200%2C900&amp;quality=70&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=600%2C450&amp;quality=70&amp;strip=all&amp;ssl=1 600w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=400%2C300&amp;quality=70&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=200%2C150&amp;quality=70&amp;strip=all&amp;ssl=1 200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=1024%2C768&amp;quality=70&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=780%2C585&amp;quality=70&amp;strip=all&amp;ssl=1 780w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?w=1920&amp;quality=70&amp;strip=all&amp;ssl=1 1920w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads-1500x1125.jpg?w=370&amp;quality=70&amp;strip=all&amp;ssl=1 370w\" data-sizes=\"(max-width: 1500px) 100vw, 1500px\"\/><img loading=\"lazy\" data-recalc-dims=\"1\" decoding=\"async\" width=\"1500\" height=\"1125\" src=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads-1500x1125.jpg?resize=1500%2C1125&amp;quality=70&amp;strip=all&amp;ssl=1\" alt=\"C\u00f3mo desactivar los anuncios de Apple Pay en iOS 26\" class=\"wp-image-1849396\" srcset=\"https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=1500%2C1125&amp;quality=70&amp;strip=all&amp;ssl=1 1500w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=800%2C600&amp;quality=70&amp;strip=all&amp;ssl=1 800w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=768%2C576&amp;quality=70&amp;strip=all&amp;ssl=1 768w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=1536%2C1152&amp;quality=70&amp;strip=all&amp;ssl=1 1536w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=1200%2C900&amp;quality=70&amp;strip=all&amp;ssl=1 1200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=600%2C450&amp;quality=70&amp;strip=all&amp;ssl=1 600w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=400%2C300&amp;quality=70&amp;strip=all&amp;ssl=1 400w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=200%2C150&amp;quality=70&amp;strip=all&amp;ssl=1 200w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=1024%2C768&amp;quality=70&amp;strip=all&amp;ssl=1 1024w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?resize=780%2C585&amp;quality=70&amp;strip=all&amp;ssl=1 780w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads.jpg?w=1920&amp;quality=70&amp;strip=all&amp;ssl=1 1920w, https:\/\/i0.wp.com\/imgs.hipertextual.com\/wp-content\/uploads\/2025\/06\/apple-ios-26-ads-1500x1125.jpg?w=370&amp;quality=70&amp;strip=all&amp;ssl=1 370w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"\/><\/figure>\n<p>A juzgar por el nuevo control en las notificaciones de Wallet, <strong>Apple Pay seguir\u00e1 mostrando anuncios con ofertas especiales de Apple o sus socios<\/strong>. Es probable que esta pol\u00e9mica obligue a la compa\u00f1\u00eda a ofrecer una alternativa para no lidiar con publicidad en una app utilitaria. Despu\u00e9s de todo, la gente no paga m\u00e1s de 1.000 euros por una experiencia premium cargada de anuncios, incluso si estos promueven una pel\u00edcula que goz\u00f3 de buenas cr\u00edticas.<\/p>\n<p><a href=\"https:\/\/hipertextual.com\/2025\/04\/f1-con-brad-pitt-revela-sus-10-minutos-iniciales-en-la-cinemacon\" target=\"_blank\" rel=\"noopener\"><em>F1<\/em> es una coproducci\u00f3n de Apple<\/a>, por lo que hace sentido que la tecnol\u00f3gica quiera promover su estreno. No obstante, esta acci\u00f3n podr\u00eda jugarles en contra por abusar de un sector que siempre la ha apoyado: su base de usuarios.<\/p>\n<section id=\"block-157\" class=\"below-content widget widget_block\"\/>\t<\/div>\n<p><a href=\"https:\/\/hipertextual.com\/2025\/06\/apple-anuncios-iphone-publicidad-f1-wallet\" class=\" target=\" title=\"Apple mete anuncios en el iPhone y enfurece a sus usuarios\" target=\"_blank\" rel=\"noopener\">Ver fuente<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de las caracter\u00edsticas que distingue a Apple de sus competidores es su enfoque en la privacidad del usuario. Mientras empresas como Google o Meta venden tus datos para saturarte de publicidad dirigidos, los de Cupertino han tomado un camino distinto. Es por ello que muchos se sorprendieron al ver que Apple meti\u00f3 un anuncio [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-75324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"_links":{"self":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/posts\/75324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75324"}],"version-history":[{"count":0,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/posts\/75324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=\/wp\/v2\/media\/22792"}],"wp:attachment":[{"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=75324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enfoquenoticioso.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=75324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}